Video Clip

In this commercial, what I noticed first was the director really used the idea of balance. In almost every scene the hamsters were in the center of the window along with the car when it was being shown. This probably was because these were the two main things the director wanted the audience to pay attention to. After many shots of the hamsters being in the center there would be one or two shots of the hamster off to the side. Because my eye was used to the hamster at this point in the next shot it would immediately go to the hamster even when it was to the left. This is a good way to keep the audience on the topic being sold. The space was also used wisely and there was either always something happening within all the space or the scenery really went well with the figures moving (the car being displayed).